MKE DMC Free Event 5/13: Closing the Influence Gap at Work

Register here

Our industry is having an identity crisis, and it’s not just SEO. Anyone working in or around marketing is increasingly on the hook for outcomes they don’t fully control. Want a Reddit strategy for LLM citations? That often sits with social. Want to improve brand sentiment? You’ll probably need PR. AI has intensified the tension between responsibility and authority inside modern orgs, and the people closest to the work are the ones feeling it first. Bianca will share a practical framework for moving work forward by embracing restrictions rather than fighting them.

In this session you’ll learn:

• How to use a constraints-first strategy to build projects that work within real org boundaries
• How to give visibility and credit in ways that increase long-term buy-in
• How to move stalled initiatives forward by reducing risk and rebuilding alignment​​​​​​​​​​​​​​​​
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Meetup Agenda:

• Chill networking & happy hour at 5pm
• Bianca Anderson talks at 6:15pm
• Time to leave at 7:30pm
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Free but please RSVP: https://www.mkedmc.org/events/improv-your-seo-the-soft-skills-that-move-projects-forward

Speaker Bio:

Bianca (Binks) Anderson is an SEO strategist, speaker, and founder of Stellar Search Signals. She previously managed organic growth at hims & hers. She built the company’s Answer Engine Optimization (AEO) playbook and launched its first-person POV and competitor comparison programs. Both initiatives outperformed internal SEO benchmarks and expanded SEO’s footprint across editorial and community teams.

Before hims & hers, Bianca spent over two years as SEO Strategist on HubSpot’s EN Blog. She authored HubSpot’s E-E-A-T Playbook and led blog recovery after the March 2023 Core Update. Her “Heavy Hitter” reporting process refocused the program on posts driving the most qualified leads. Earlier, she led client SEO strategy at agency Antenna. She began her career at Chicago’s Adler Planetarium, where she launched its first link-building campaign and secured coverage in Fox News and Forbes.

Bianca keynoted MozCon and has spoken at BrightonSEO, Women in Tech SEO, SEO Week, and SEO IRL. Her research focuses on how SEO fundamentals translate as discovery shifts to AI-assisted and generative search. She lives in Chicago, performs improv, and quotes Jurassic Park (1993) with professional-grade accuracy.