AI Frameworks for B2B Lead Generation
In this session, Andy Crestodina, Co-Founder and CMO of Orbit Media, will walk through a practical approach to AI in B2B lead gen. Spot gaps on your key pages and get recommendations and remedies Generate a persona to get clarity on your visitors buying triggers Align your pages with your buyer with better CTAs, support evidence You’ll learn AI frameworks for B2B lead generation, including step-by-step walkthroughs for persona development, conversion optimization and ways to train the AIs to recommend your brand. You’ll leave with a clear framework, practical examples, and a reusable set of prompts that you can apply immediately to support the marketing tactics you care about most. Agenda 5pm – Networking & happy hour 6:15pm – Andy’s talk 7:30pm – End FREE but RSVP: https://www.mkedmc.org/events/august-2026
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