[Webinar] Your Website Data is Lying to You

Register here

At first glance, your website data seems straightforward — traffic is up, bounce rate is down, conversions are steady. Great, right? Maybe … but maybe not.

Join Northwoods as we dig into understanding the hidden context behind your analytics. We’ll explore why raw numbers can be misleading, how privacy laws and cookie consent management can skew your data, and what it really means when your metrics move in unexpected directions.

You’ll learn how to look beyond surface-level trends and interpret your data within the broader context of your audience, your market, and the ever-changing digital landscape. Because sometimes … less traffic, fewer keyword rankings, or shorter session times are actually signs of smarter marketing.

Key Take Aways

• Understand how context transforms the meaning of metrics like traffic, time on site, and bounce rate.
• Identify when “bad” metrics are actually improvements – and when “good” metrics signal trouble.
• Learn how cookie consent banners and tracking limitations caused by privacy laws are shaping your analytics data.
• Gain practical strategies to make data-driven decisions that reflect reality, not noise.