Women in Technology (WIT) STATEWIDE: Start Your Start-up or Side Project

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Title of Presentation: Start Your Start-up or Side Project

Event Summary:

Have you had an idea for a business, side project, blog, or podcast that you’ve wanted to start for years, but haven’t found the time for or don’t know how to get started?

Amber Field is an author and Lecturer in Entrepreneurship and Computer Science at UW-Madison.

During this webinar, you’ll finally start that project! Amber will discuss lean start-up concepts from her new book, Agile Discovery & Delivery: A Survival Guide for New Software Engineers & Entrepreneurs, then guide the group through a series of activities to kick-off their projects. The webinar will cover how to identify your target audience, gain valuable customer insights, prototype ideas, and iterate towards a successful product or project. You’ll walk away with a start, some useful tools, and clear next steps for how to continue.

Speaker Bio:

Amber Field is the Vice President of Software Development at Singlewire Software, teaches the Computer Science Capstone course at the University of Wisconsin-Madison, and is the author of a new book, Agile Discovery & Delivery: A Survival Guide for New Software Engineers & Tech Entrepreneurs. She has been an engineer, agile coach, and leader at a number of organizations including IBM, National Geographic, Oracle Utilities (formerly Opower), and Capital One. Amber frequently speaks at conferences and blogs at amberrfield.com. She lives in Madison, WI.