Reverse Pitch MKE

Great ideas can come from anywhere. Through Reverse Pitch MKE, companies open their doors to entrepreneurs, startups and other creatives to help solve industry challenges.

Flipping the script on pitching competitions

Reverse Pitch MKE is a unique pitching competition where entrepreneurs work with organizations to solve a known critical industry challenge.

During the Reverse Pitch kickoff, leading industry organizations pitch a business challenge to be solved. Entrepreneurs are invited to pitch back their proposed solution, for a chance to earn a cash prize and other in-kind services.


 2021 Challenge Winners

Congratulations to our fourth annual challenge winners

Challenge Winner for ‘Community Health Literacy and Trust
presented by Froedtert & the Medical College of Wisconsin

InOn Health

InOn Health is a fast-growing company on a mission to improve patient care through consumer insights, behavioral science, and omni-channel communications. They offer health systems, providers and plans adaptive patient engagement and population insights with a focus on multicultural and rural communities.
Challenge Winner for ‘Expanding on our Relationship-Based Culture
presented by Northwestern Mutual


MoSAYcity, an EvidaSolve product simplifies and accelerates relationship building by removing barriers in hybrid, dispersed, and global workplaces.
Challenge Winner for ‘Leveraging Raw Material Data for Prescriptive Manufacturing
presented by Rockwell Automation


Araqev creates software solutions for closed-loop, smart control in additive manufacturing and 3D printing based on machine learning (ML). Araqev’s patented ML algorithms enable users to learn in fractions of a second how to print more accurately across new shapes and processes, resulting in less wasted scrap and less machining time.
Challenge Winner for ‘Identifying In-field Devices
presented by Rockwell Automation

And ‘Coverage Verifier presented by West Bend Mutual


Pythonic develops Precision-first AI™ that automates labor-intensive steps in document workflows involving unstructured text, such as PDFs. We have applications in production in the title insurance and life insurance industries. Pythonic’s team brings significant software, cloud, and applied machine learning expertise.

Thank you to our 2021

challenge sponsors

Froedtert and Medical College of Wisconsin
Northwestern Mutual
Rockwell Automation
West Bend Mutual

In-kind services provided by

Aurora WDC
Godfrey & Kahn
Serendipity Labs

Hear from the winners

In order to improve health outcomes, patient experience and health equity, we need targeted outreach and interventions. We leverage our consumer insights to meet people where they are, on their preferred channel, with a trusted messenger and consistent outreach. We are excited for this great acknowledgment and to work with Froedtert & MCW in building trust and health literacy among their patient population.

KP Yelpaala, Co-founder and CEO of InOn Health

We believe moSAYcity will completely refashion how companies enhance their cultures in an evolving world of work. Winning Reverse Pitch Milwaukee's challenge is a testimony to the faith that has been placed in EvidaSolve's team spearheading moSAYcity, and our solution. We cannot thank the RPM team and judges of Northwestern Mutual and the Tech Hub Coalition enough.

Shalini Nag, Ph.D., Founder & CEO, EvidaSolve

ReversePitchMKE has been an incredible opportunity to work alongside the West Bend Mutual Insurance team to understand their vision for delivering state-of-the-art customer service. Pythonic believes natural language processing technology can be applied to address customer support queries involving the language in insurance policies. As a ReversePitchMKE winner, we're excited to continue working together with West Bend on this challenge.

Matt Younkle, Co-founder  – Pythonic Corporation

My team at Araqev is delighted and fortunate to have been given the opportunity to work directly with Rockwell Automation and Sargento Foods. We enjoyed meeting with their leaders on a regular basis to learn about their data and technologies, and eagerly look forward to a future partnership in which we will create new tools and products based on our interpretable and causal transfer learning algorithms that will make manufacturing more intelligent, sustainable, and productive, and add to the value of their products and processes.

Arman Sabbaghi, PhD, Co-Founder, CTO, President

Reverse Pitch MKE is open to all innovators, startups and creatives.  Sponsoring organizations are looking for a diverse set of innovators interested in solving the challenges presented. 

Interested in sponsoring a challenge? Reach out to to learn more.

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